Six figure revenue in 6 months through predictable outbound

For a consulting company specializing in funding-consulting, we set up a LinkedIn outreach campaign with a CRM structure that turns capacity into predictable results. Previously, leads came mainly from trade fairs and recommendations. Afterwards, there was a repeatable process with clear steps.

Abstract

Initial situation: Leads came in irregularly via trade fairs and recommendations. No predictable outbound, no clean follow-up.

Implementation: LinkedIn outreach campaign set up, contacts personalized with AI, and CRM processes structured so that every opportunity is tracked cleanly.

Result: 13 sales meetings and 2 closed deals with six figure sales volume in 6 months.

Initial Situation

A consulting company specializing in funding for R&D projects primarily acquired customers through trade fairs and recommendations. New leads came in irregularly. There was no system for planning outbound and follow-up activities. The provisionally set up CRM lacked clean data and clear next steps, which meant that opportunities were missed.

Goal

A repeatable process where it is clear that investing X capacity in outbound will generate Y in sales. Prospective customers should no longer be forgotten but rather guided through a clean follow-up process until the deal is closed.

Solution

A combined setup consisting of a CRM structure and an outbound lead generation tool with automated pre-qualification and AI-supported message creation. The focus was not on software but on a sales engine with measurable stages.

Implementation

1. Target customer profile and clear qualification criteria defined

2. CRM pipeline established with phases, mandatory fields, and rules for next steps

3. LinkedIn outbound process set up, including sequences for initial contact and follow-up

4. All new contacts are contacted in a personalized manner using AI to ensure relevance and consistency

5. Tracking established so that every week it is clear where there are bottlenecks and what needs to be optimized

Result

270,000 euros in sales in 6 months

Between July and December 2025, the campaign generated 589 new LinkedIn contacts, all of whom received personalized messages generated by AI. This resulted in 13 sales calls and two closed deals with six figures in generated revenue.

Additional Effects

• Clear follow-up process instead of lost leads

• Clean CRM data and clear next steps

• Predictability, because activities and results became measurable

Why it worked

Because not only were leads generated, but a system was also established that translates input into output. Capacity in, conversations out, offers out, revenue out.

If you've been selling based on referrals and now want to be able to plan ahead, book a call now. I'll show you which adjustments in your setup will generate a pipeline the fastest.